JK Cements must surely get the Golden Lion or the Mauve Monkey or whatever accolades they hand out at the Cannes Ad awards this year. The whole babe in Bikini thing reminds me of an old joke back when I was in Lucknow, featuring the line -
Kuku Naadey wale kacchey. Aapki izzat ka buri tarah se rakhwala.
I know its a bizarre line but the gist of it all was that the underwear featured a 'naada' called 'Kuku' for which no force was too strong. It would just not tear. Is JK cement a metaphor for Kuku Naada? If yes then it has to be the most awesomest wicked ad ever.
Also, on the WTF continuum, is NEO sports for real? Terry Pratchett laid down the definition of the shortest unit of time as the New York second which is essentially the time between the signal turning green and the chap behind you honking. Well, compared to the time between an over ending and NEO switching to the ad feed, the New York second is like a frickin' epoch of a million years. I am sure the person who mans the transition lever is tied to some sort of an electric torture device which penalizes him based on time taken to make the switch. Nothing else can explain the lightning reflex.